Traveling through 70's wine

Chapter 236 Production Capacity

However, she was also very interested in winemaking and had secretly made wild wine in Yunnan, so she asked, "Mr. Arthur, Miss Louise, is there a school that teaches winemaking in the United States?"

Louis replied, "Of course, UC Davis has a winemaking program, and Washington State University also has a winemaking program."

Arthur asked, "Wen, do you want to learn how to make wine?"

Wen Qing nodded and said, "Although my Changxia Baijiu has won the title of high-quality Baijiu, it is still far from the title of world-famous liquor. In particular, I have not yet learned how to make wine, so I want to learn and improve. Mr. Arthur, can you help me find out how to sign up?"

It was difficult to study abroad in the 1980s, and generally only special talents had the opportunity to go abroad. Wen Qing did not need to gild herself, she just wanted to improve herself.

Arthur nodded, "No problem, I have a friend at the University of California, I'll go ask him."

Wen Qing raised her glass to thank him.

Taotao Ju has a long history and its dishes are authentic Vietnamese cuisine with fresh ingredients and exquisite seasoning. The three of them were very satisfied with the meal. After dinner, Wen Qing invited them to meet in Pingjing when they have time. Louise immediately agreed and she had a wonderful time in Pingjing.

When they returned to the hotel, Liu Quan had not come back yet. Wen Qing asked the young men in the factory to make sure Director Liu did not get drunk, and she went back to her room to rest first.

In the next three days, Wen Qing focused on promoting low-alcohol liquor. The cocktails she made with liquor attracted a lot of attention. She allowed participating merchants to taste cocktails for free three times a day. This move made the Changxia Distillery's booth the most lively place on the second floor and boosted the sales of other liquors from the Changxia Distillery.

Other wineries also wanted to follow Changxia's approach, but only the pure-flavored liquor like Changxia Chunniang was suitable for blending with other juices and wines. The cocktails they made did not taste very good, so they could only watch.

Many foreigners who are not used to Chinese liquor use the Changxia Distillery booth as a resting place. Whenever the Changxia Distillery distributes free liquor, they come here to get the wine, and they can also sit on their chairs and slowly taste it.

At the beginning, Liu Quan was a little unhappy to see that these people only looked but did not taste the food. However, Jian Wenqing made a very low proportion of liquor in the cocktails, and the rest were lemon juice, soda water, honey, rum, gin, mint, plums, and even passion fruit, lychee, grapefruit and other fruits. These ingredients were not very expensive, so Liu Quan stopped complaining about the cost.

Wen Qing also went to play the role of a bartender, bought a bartender's outfit, and communicated with foreigners in fluent English, winning the favor of the foreigners who were trying to get money from him. After drinking the cocktails several times, two Australian businessmen bought 6000 bottles of Changxia Chunniang and 3000 bottles of Changxia Jingyun respectively, on the condition that Wen Qing gave them the cocktail recipes.

Wen Qing immediately asked an advertising company to produce a batch of cocktail recipes with pictures and text for customers to browse, and of course, a large section introduced Changxia Winery.

During the four days of the Canton Fair, Changxia Distillery signed an export order for 100 tons of liquor, cider, and hawthorn wine, with a transaction amount of more than 60 US dollars. Wen Qing asked Liu Quan to apply for a tax refund policy from the tax bureau. This Canton Fair was very successful for Changxia Distillery, and Changxia Distillery also accumulated a group of stable overseas customers.

Wen Qing returned to Pingjing. The success of Changxia Chunniang inspired her. She planned to increase investment in publicity and expand the new liquor market. She told Liu Quan her idea and asked Liu Quan to take the sales department to figure out how to arrange the publicity.

Wen Qing discussed with Wang Jianguo how to cooperate with famous wineries. Wang Jianguo had worked in a winery for many years and had some dealings with some large wineries.

OEM for large wineries is the way for many small wineries to survive. It is rumored in the market that the sub-brands and sub-brands of two famous wineries are produced by other wineries.

Wang Jianguo told the idea of ​​OEM to several first-tier wineries, and they were all very interested. The main reason was that the higher authorities had too high production requirements for them, and they would never be able to meet the requirements relying solely on their own wine cellars. They all knew about Changxia Winery, and their wine was rated as a famous and high-quality product, so the quality was up to standard.

Wang Jianguo warmly invited the other party to send someone to conduct an on-site inspection. Their new factory already has 300 wine cellars in use, and can now produce 4000 tons of strong-flavor liquor every year. This output has exceeded their sales capacity.

Xu Shengli from the feed factory called her and asked her to go to the feed factory. Wen Qing did not drive, but walked over the hill to the feed factory by herself.

It is now the end of October and half of the apples, pears and hawthorns on the trees have been harvested. The pears are still being sold, and the apples and hawthorns are ready to be picked for winemaking. This year's apple sparkling wine has all been sold out, and there will be no worries about selling next year's.

Wen Qing asked the winery to manage this orchard and didn't take much care of it. However, it brought her an income of 3 to 40 yuan every year. Wen Qing thought that the greening saplings on the back mountain had been planted for three years and could be sold in two years, which would bring her another source of income.

When she arrived at the feed factory, she found out that Xu Shengli had approached her about cooperating with the meat processing plant. Xu Shengli planned to purchase live pigs based on orders and then sell them to the meat processing plant, so that the income of pig farmers would be guaranteed.

Wen Qing asked: "Why do you think pig farmers will definitely sell their pigs to feed factories?"

Xu Shengli said: "Of course, we purchase pigs at a guaranteed price, which solves the problem of pig farmers selling pigs.

The feed factory signed an agreement with the pig farmers. If the villagers sell their pigs to us, we will give them a certain amount of feed and money. If they don’t want feed, they can just take the money. The feed factory also provides free guidance on disease prevention.”

He added: "I reported this to Secretary Ma, who said this approach is feasible and asked the town's agricultural office to assist us in signing the contract."

Wen Qing said: "I think there may not be many people willing to sign the contract."

Xu Shengli: “Why?”

Wen Qing: "They are already big pigs. Can't they sell them themselves? Why do they have to sell them to the feed factory?"

Xu Shengli nodded and asked, "What should we do then?"

Wen Qing said: "Either they raise the pigs themselves, or provide piglets and feed to the villagers, or both sides raise the pigs together, using the interests to tie the feed mills and farmers together."

Xu Shengli said: "Okay, I'll think about what method is better."

The feed factory now produces more than 1200 tons per month. The factory's equipment runs non-stop and the workers work in three shifts. There is no worry about selling feed, and the monthly gross profit is around 50 yuan. At the end of the year, the net profit is almost 400 million yuan, which is not bad for a township enterprise.

Xu Shengli went to think about the relationship between the feed factory and the pig farmers. Wen Qing returned to Erxia Village along the same route and found the accountant Tan Yuanfang. He asked about the income of the orchard and after looking at the report, it was quite good.

The orchard covers an area of ​​150 mu. This spring, 10 kilograms of peaches, 8 kilograms of apricots and 6 kilograms of cherries were sold, with an income of 77 yuan. After deducting fertilizer, pesticide and labor expenses, the net income was 45 yuan. The apples and pears in autumn have not been picked yet, but the income has reached 20 yuan. Wen Qing nodded, the orchard has already paid for itself.