Chapter 240 Qingfen Liquor
Chapter 240 Qingfen Liquor
The total building area was expanded and it was a frame structure. Hu Dingze calculated the construction cost for her to be as high as 60 yuan, which Wen Qing said was too high.
Hu Dingze said: "Sister Wen, although the total area of your yard is not large, the construction requirements are all based on the highest standards. You have to install an elevator, equipment in each bathroom, and an underground parking lot. All of these cost money. This is already the most economical. If you want to reduce it further, you will have to change the design." This does not include the cost of furniture, lighting, and soft furnishings in the room.
Wen Qing felt that his design was very much in line with her needs, so she reluctantly agreed and signed the contract. She only spent 4 yuan to buy the yard, but it would cost 60 yuan to renovate it.
Wen Qing handed the task of renovating the yard to Liu Honggang, and asked him to check the progress of the project according to the contract. Wen Qing was more confident in the work of Master Hu and his team, so she mainly let Liu Honggang learn. Once he had learned it, she would send him to renovate the house in Songjiang.
Wen Qing asked Liu Quan to arrange an office for him in the winery's office building. Since he was called Wen Qing's assistant, the office was arranged next to Wen Qing's office. His current salary is 500 yuan per month, which is much higher than that of ordinary workers. Xiao Liu himself is also very satisfied.
Next, Wen Qing took him to Dongcheng Lijing. The house here was going to be rented out, and Xiao Liu's task was to simply decorate the place. The delivery standard for the first phase of Dongcheng Lijing was simple decoration. Water, electricity, kitchen, and bathroom had all been simply decorated. If you didn't have high requirements, you could move in immediately.
Wen Qing asked him to install the kitchen cabinets, stoves, and exhaust fans. There were no range hoods at the moment, so gas stoves were the most common; and to install a toilet and shower room in the bathroom.
Xiao Liu went home and told his father Liu Quan about Wen Qing's request, saying frankly that he didn't know how to get started. Liu Quan, who was responsible for the decoration of a specialty store, introduced him to the procedures for decorating a house, how to sign a decoration agreement, how to grasp the progress of the decoration, and how to inspect the decoration results. He was dizzy after listening to it, and finally said bitterly: "Dad, please help me check in the future, and don't let me be criticized by Director Wen."
Liu Honggang found the people who were recruiting decorators in the community, saw the houses they decorated for other people, and took their agreement home to show Liu Quan. After many twists and turns, they decided on a decoration team. Wen Qing gave him 10 yuan for daily expenses and asked him to renovate the 42 houses and rent them out first.
Liu Hong had just settled the renovation matters when he went through the property list that Wen Qing had given him. He first created files for the lease contracts of the properties that had already been rented out. He discovered that the lease contract of the Schindler Bicycle Shop in Dawangzhuang had expired. He contacted Fang Yuan of Schindler Bicycle according to the contact number on the list, explaining that he was Wen Qing's assistant and was managing the house on her behalf.
After Fang Yuan contacted Wen Qing to confirm Liu Honggang's identity, he made an appointment to meet with Liu Honggang and re-signed the rental agreement. The previous rent was 1 yuan a year. Now Liu Honggang asked for a price increase based on the prices of surrounding stores. Fang Yuan was very embarrassed because the rent of nearby stores had already increased, and they had been paying according to the original rent, so he readily agreed to increase the annual rent to 3 yuan and paid this year's rent at the same time.
The Schindler Bicycle Company has developed relatively steadily in recent years. After Wen Qing withdrew his shares, the three shareholders continued to operate the Ji Zhong Schindler Bicycle Factory and the Schindler Bicycle Shop. In particular, the Schindler Bicycle Shop has expanded from 3 stores in Beijing to 8 stores, and has opened 5 bicycle shops in Ji Zhong, with substantial profits every year.
Fang Yuan also got married. His wife was introduced by the elders in his family. She was a girl from Beijing. She was cheerful and the couple got along well with each other. His wife especially couldn't stand the wives of the two shareholders, thinking they were too petty. They only saw each other once a year during the Chinese New Year gathering.
Wen Qing handed the property management matters to Liu Honggang, and together with Wang Jianguo, she began to build relationships with famous wineries, preparing to make OEM products for them. Although Changxia Qingniang is considered a good light-fragrance wine, Jinfen Liquor has too many fans, and it is difficult for other light-fragrance wines to stand out.
Wen Qing took a different approach. She took sample wine and applied to Fenjiu Factory together with Wang Jianguo to rent a brand. Jinjiu Factory initially refused to agree, mainly because they were worried that the quality of the other party's products was not up to standard and would affect the image of their own century-old brand.
Wen Qing also proposed that both parties jointly create a brand. Although he knew the other party's intention, the cooperation requirements proposed by Changxia Wine Industry also fit their own interests, so Jin Winery was still willing to listen to Wen Qing's suggestions.
Wen Qing's suggestion was that the two sides cooperate, with Fenjiu Factory lending its brand and technology and Changxia Distillery being responsible for production, and they jointly set up a sub-brand "Qingfenjiu". Wen Qing agreed that they should use the statement "brewed using the traditional Jinfenjiu craftsmanship" in their publicity.
Jin Winery disagreed at first, thinking that if they used their brewing technology, but the quality of the wine produced was poor, wouldn't it mean that their brewing technology was not good? This would be a loss.
Wen Qing laid out the various raw liquors that the two had brought, blended them on the spot according to the aroma and flavor of Jinfen liquor, and then put them together with several types of Jinfen liquor for a blind tasting on the spot.
Jinfen Distillery found their old workers and technicians and asked them to distinguish the wines from a pile of cups one by one. 60% of them could not taste the difference between the wines, 30% tasted them completely wrong and mistook Changxia wine for Jinfen wine, and only 10% could tell the difference between the two wines.
Wang Jianguo explained: "The main reason is that the liquor from our factory cannot be aged as long as Jinfen liquor. If we add aged Jinfen liquor for flavoring, the difference will be smaller."
Upon hearing this, the bartender of Jinfen Distillery took Wang Jianguo to the warehouse, found a twenty-year-old base liquor, and re-flavored it with the base liquor of Changxia Distillery. They had people blindly tasted again. The finished product this time was almost the same as Jinfen Liquor. Only the chief bartender of their factory could tell the subtle differences. Everyone finally recognized the technical level of Changxia Distillery.
Jinfen Liquor is the representative of light-fragrance liquor and can defeat any winery, but it cannot stand alone. Facing the aggressive strong-fragrance liquor, it has been defeated step by step. The main reason is that the supply and publicity cannot keep up, and a large number of drinkers have turned to strong-fragrance and sauce-flavor liquors.
After three days of negotiations and several on-site blending and tastings, Jinfen Liquor agreed with Wen Qing's opinion and jointly created a new brand, while Changxia Distillery established its position as an authentic light-fragrance liquor.
Changxia Distillery has 1100 wine-making vats, producing 100 tons of light-fragrance liquor every month. They take out half of it to cooperate with Fenjiu Factory, and the other vats continue to produce Changxia Qingniang and Changxia Chunniang. Changxia brand liquor is sold by Changxia Distillery itself, while the "Qingfen Liquor" produced in cooperation with Fenjiu can be sold through Fenjiu's channels and Changxia Liquor's channels.
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