Traveling through 70's wine

Chapter 287 Capital Increase

Although Qi Yanling felt that Wen Qing was worrying too much and it was not worth spending so much extra money, she obediently did as Wen Qing asked.

A year later, it was revealed that some brands of ham sausage production factories had dirty production environments, spoiled products and poor quality, which caused social concerns about food safety issues. The relevant departments in Beijing organized a large-scale food hygiene inspection. When the inspection team came to Changxia Food Factory, they saw that their production process and hygiene were in line with the requirements. They also conducted random checks on the raw materials and finished products in the warehouse, and all of them met the national standards.

Due to the food safety accidents involving the ham sausages of those factories, the image of Chinese ham sausages was seriously affected. Many consumers lost confidence in domestic ham sausages. Ham sausages produced abroad and ham sausages from joint venture manufacturers took advantage of the situation and entered the market. Although the prices were high, their market share was gradually increasing. Even the Changxia brand ham sausage was affected to some extent.

At this time, an official who had led a team to inspect the Changxia Food Factory suddenly remembered the cumbersome food safety control measures of the Changxia Food Factory that left a deep impression on him. He decided to set a benchmark for domestic ham sausages, asked people to find the Changxia Food Factory, and the national television station recorded an interview with the Changxia Food Factory.

When Qi Yanling received this notice, she felt a little nervous and immediately reported it to Wen Qing and asked for Wen Qing's opinion.

Wen Qing was of course welcoming, and said to Qi Yanling: "Yanling, this is a good opportunity. If we advertise, it will cost a lot of money. Now the TV station is helping us to promote for free. You should receive us well, but you still have to conduct a major inspection of the cleanliness and sanitation of the factory immediately. You can't lose face for Changxia."

Now, it is not only food factories that use the Changxia brand. Although we all prosper together, we also suffer together.

Originally, Qi Yanling was worried that she would not be able to handle the interview and wanted to ask Wen Qing to come out. Wen Qing immediately refused this request. She didn't want to show up either, okay?

When the TV crew arrived at the Changxia Food Factory, they saw the tree-lined factory area, the clean and refreshing staff canteen and bathhouse, the tall and spacious workshops, and the workers wearing white hooded long work clothes, masks and rubber gloves. They learned about their strict food inspection methods and strict production system and could not help but admire them very much.

The host asked: "Director Qi, as far as I know, no other food factory in China has such high requirements for food safety and hygiene as you do. When did you start doing this?"

She thought Changxia Factory started to do this after the ham sausage safety accident. Qi Yanling said modestly: "Our Changxia Food Factory has attached great importance to food safety since its establishment and has a complete product quality control system. Two years ago, we began to implement more stringent safety standards, invested in upgrading production lines and testing equipment, implemented a food traceability mechanism, and implemented a lifelong responsibility system for food safety."

The host was very surprised and asked, "What is the traceability mechanism?" She took out a pack of sausages.

Qi Yanling explained: "For each batch of our products, we can trace the raw materials, production links, and relevant responsible persons during production."

She brought the host to the Quality Inspection Department, where they looked up the raw materials and ingredients, production date and time, staff, and first sales targets of that batch of ham sausages from the computer according to the sausage numbers.

The host was very surprised and asked, "Director Qi, isn't this going to cost you more manpower and financial resources?"

Qi Yanling said proudly: "We must be responsible for consumers."

When the host went back to complete the recording of the program, he also added the inspection data of Changxia brand ham sausage and similar products of other foreign factories and joint venture factories by national authoritative agencies, and analyzed various data. The conclusion was that Changxia ham sausage is of superior quality, safe and hygienic, and rich in nutrition. It has established the image of a domestic brand and is called "the pride of domestic products" by consumers.

Domestic brands have made a comeback, and the national food safety agency has also raised its head. There is no problem with their standards. The problem lies in a few factories that do not act in accordance with the law. Therefore, Changxia Food Factory was exempted from inspection, while other manufacturers with problems were strictly controlled.

The ham sausage and other cooked food products of Changxia Food Factory became famous. They were exhibited at the Canton Fair and exported to the West, which led to a significant increase in their demand for live pigs, as well as increased chicken sausage and chicken products. The feed factory had to build a larger pig farm and a chicken farm. This is a story for later, so we will not mention it for now.

Food factories are developing very fast, and feed factories are also developing steadily. As people's living standards improve, the demand for meat in various places has increased greatly. Wen Qing plans to gradually open several feed factories around megacities with a population of more than 50 million. The model she adopts is to buy land and build factories in the urban and rural fringe areas. Each factory covers an area of ​​more than 8000 acres and has an annual output of more than tons. The main products are pig feed, chicken and duck feed. Pig farms and chicken farms are invested in and built near the feed factory.

In order to achieve this strategy, it is necessary to increase the investment in the feed factory. Therefore, Wen Qing called all the shareholders of the feed factory to the feed factory for a meeting to discuss the matter.

She told everyone her thoughts, and then said: "Before the Spring Festival, I was in Ping'an County and did not go home to celebrate the Spring Festival, so our feed factory has not yet distributed dividends. Here, I will also report to everyone on the group's operating conditions last year."

Xu Shengli had already made his year-end summary. The feed factory produced 1 tons of feed annually, which absorbed part of the factors of rising grain prices and achieved a net profit of 590 million yuan. The food processing plant made a profit of 380 million yuan. The feed factory in eastern Shandong made a profit of 430 million yuan, and the food processing plant made a profit of 210 million yuan.

Wen Qing continued, "In order to expand the scale of the feed factory, I plan to continue to build factories outside the city, which requires a large amount of funds, so I suggest not to distribute last year's dividends. In addition, we still need funds to build the factory. I want to increase capital and expand shares, which will affect everyone's shares, so I want to seek your opinions."

The feed factory's capital stock was only 220 million yuan, and with capital reserves and undistributed profits, it was only 2480 million yuan. Among them, Wen Qing held 40%, the Yunlin Town Government held 15%, Xu Shengli, Liu Quan, and Wang Jianguo each held 10%, and Secretary Ma, Tan Yuanfang, Wang Guozhang, and Zheng Xiaoqiang each held 5%.

If they want to build a new feed factory, the investment in one feed factory used to be 220 million yuan, but now it requires at least 600 million yuan, plus the investment in pig farms and chicken farms, each of which requires 200 million yuan. In addition, the investment in food factories is also not small. They need to prepare at least 2 million yuan to build a factory near a city.

Therefore, the goal of this capital increase and share expansion is 2 million yuan. Together with the current capital of 2480 million yuan, the total share capital of the feed factory will be 4480 million yuan in the future. It will be shared according to everyone's current shares. If someone gives up, the current shareholders will have priority to purchase it, or find outsiders to invest.